As a minimum, we recommend starting with a minimum of $1500 per month for at least 3 months but, deciding on an advertising budget to start with depends on a variety of factors. Start by asking yourself and your team the following –
- How much are we willing to spend to get a new customer (or lead)?
- How much does my service or product cost?
- What are other businesses in our industry spending?
- Who are we targeting? Where do they participate online?
- What is our estimated return on investment going to be if I spend $X amount of dollars on advertising?
- Are we launching more than one campaign?
