As a minimum, we recommend $1000/mo for at least 3 months but, deciding on an advertising budget to start with depends on a variety of factors. Start by asking yourself and your team the following –
<ul>
<li>How much are we willing to spend to get a new customer (or lead)?</li>
<li>What are other owners in our industry spending?</li>
<li>Who are we targeting? Where do they participate online?</li>
<li>What is our estimated return on investment going to be if I spend $X amount of dollars on advertising?</li>
<li>Are we launching more than one campaign?</li>
</ul>
