Frequently Asked Questions

Is it possible to schedule Facebook ads to run at only certain times and days of the week?

Yes, you can schedule what days and times you want your ads to run through Facebook ad scheduling. It’s at the adset level and under the ‘Budget & Schedule’ column.

How much does it cost to advertise on Instagram?

Instagram ads are launched through the Facebook advertising platform. This means the cost of Instagram advertising is based on the same auction and bidding system – you will pay per your campaign objective.

Does google advertising increase SEO ranking and website traffic?

Google Ads doesn’t increase SEO ranking but, it can be used to drive more traffic to your website. Since campaign goals will most likely be to drive website visits, this can indirectly impact SEO.

I deleted my Facebook Ad campaigns but I’m still being charged?

If you’re being charged for your Facebook ad campaigns after you have deleted them it means that your account has reached the end of the billing cycle. Facebook bills your account based on ad spend and the payment method you’ve selected. If you want to learn more about how billing works we recommend taking a look at the Facebook Ads billing help page.

Visit Facebook Billing Help Page

Should I use more than one ad platform?

Using more than one ad platform at a time allows you to tap into different audiences and cater to the strengths of each platform. However you should always consider your budget, goals, and leverage audience insights to help you decide on which platforms to use. Each platform targets unique demographics and serves specific ad experiences. While mastering one platform first is beneficial, integrating multiple channels can drive a holistic and effective marketing strategy.

How do I pay for my ads?

Paying for digital ads varies slightly depending on the platform you’re using, but the process typically follows a few general steps:

  1. Set Up a Billing Account: Before running ads, you’ll need to create a billing account on the ad platform. This usually requires you to provide personal or business information and select a payment method.
  2. Choose a Payment Method: Most ad platforms accept multiple payment methods. Commonly accepted methods include credit cards, debit cards, bank accounts, and even PayPal on some platforms. Some regions might also have specific payment methods available.
  3. Select a Billing Option: Digital advertising platforms usually offer a couple of billing options:
    • Automatic Payments: Here, you’re charged after accruing advertising costs. It’s like a utility bill; you use the services and then you’re billed. This is sometimes called post-pay.
    • Manual Payments: You prepay a certain amount into your account. As your ads run, the costs are deducted from this prepaid amount. Once your balance runs low, you’ll need to top it up to keep your ads running.
  4. Set Budgets: To manage spending, you’ll set daily or campaign-specific budgets. These budgets determine the maximum amount you’re willing to spend over a set period or for a particular campaign. Remember, you’re often bidding for ad placements, so the actual cost may vary, but these budgets ensure you don’t overspend.
  5. Understand Billing Cycles: Each platform has billing cycles that determine when you’re charged. For automatic payments, it might be after a specific amount is accrued or after a set number of days. Keep an eye on your account to track these charges.
  6. Review Invoices & Statements: Regularly check your account’s billing section. Here, you’ll find detailed statements and invoices that break down your ad spend, making it easier for record-keeping and understanding your ad expenses.
  7. Resolve Payment Issues: If there’s a problem with a payment, most platforms will notify you. Address any issues promptly to prevent your ads from being paused.

Should I use Google Tag Manager?

Absolutely. Google Tag Manager (GTM) makes it easier for you to add and manage multiple tracking codes or scripts on your website. It is a centralized platform, helps speed up your website load times, and allows for easier testing and deployment without needing to constantly update site code.

At its core, GTM is a tag management system. Tags are small pieces of code that you often need to implement on your website for various purposes, such as tracking user behavior, understanding website performance, retargeting, and more. Before GTM, adding these tags to a website was a manual process, requiring changes to the site code each time. This often meant depending on developers for implementation, which could be time-consuming and inefficient.

With Google Tag Manager, you can easily add, edit, or remove tags directly from the GTM dashboard without altering the core website code. This gives marketers more autonomy, allowing them to swiftly adapt to their tracking needs without the bottleneck of technical implementation.

Beyond ease of use, there are several benefits to using GTM:

  1. Centralized Management: With GTM, all your tags are in one place. This makes it easier to manage, update, and review them, ensuring that no outdated or redundant tags slow down your site.
  2. Flexibility: GTM is versatile. It supports not only Google’s own tools (like Google Analytics or Google Ads) but also many third-party tags. This means most of your tracking needs can be met within one system.
  3. Error-Handling & Version Control: GTM has a built-in error-checking mechanism, reducing the risk of implementing a broken or disruptive tag. Moreover, it maintains a history of all changes, allowing for easy rollbacks if needed.
  4. Event Tracking: Beyond standard tags, GTM facilitates complex event tracking, like monitoring file downloads or video views. This deepens your understanding of user engagement on your site.
  5. Enhanced Security: GTM offers built-in security features like blacklisting certain tags or limiting the domains on which tags can fire.

In conclusion, while Google Tag Manager has a learning curve, its advantages in terms of flexibility, efficiency, and precision make it an indispensable tool for online business owners.

What’s the recommended budget to start digital advertising?

As a minimum, we recommend $3000/mo for at least 3 months but, deciding on an advertising budget to start with depends on a variety of factors. Start by asking yourself and your team the following –

<li>How much are we willing to spend to get a new customer (or lead)?</li>
<li>What are other owners in our industry spending?</li>
<li>Who are we targeting? Where do they participate online?</li>
<li>What is our estimated return on investment going to be if I spend $X amount of dollars on advertising?</li>
<li>Are we launching more than one campaign?</li>

What is the Facebook Pixel?

The Facebook pixel is a short piece of code that’s placed on your website to track visitors. It’s an analytics tool that collects data based on the actions your visitors take and allows you to re-target them with Facebook ads. Think of it as one of the ways your website “learns” and gathers insights. The pixel provides a better understanding of how well your Facebook ads are performing and helps define custom audiences to use for your advertising.

How does TikTok’s For You page algorithm work?

TikTok’s “For You” page uses user interactions, video information, and device/account information to recommend videos. It’s based on user behavior, preferences, and engagement, so that you see relevant content whenever you swipe up.

How does Google Analytics help in advertising?

Google Analytics provides a bird’s eye view of all the action happening on your website. We take these insights and use it to determine what ads to create and the audience to target.

With Google Analytics you’ll also get insights such as the bounce rate of your pages, where traffic is coming from, how traffic tends to navigate on your website, how many visitors are completing conversion goals, your overall revenue generated and more.

How much should a business pay for digital advertising?

A business should pay however much they’re willing to spend to achieve their goal through advertising. How much the amount is depends on the business’ industry, the advertising platform and the market.

Can Google Analytics connect to the Facebook Pixel?

No, instead use URL tracking to track the performance of your Facebook advertising campaigns through Google Analytics.