What is the Facebook Pixel?

The Facebook pixel is a short piece of code that’s placed on your website to track visitors. It’s an analytics tool that collects data based on the actions your visitors take and allows you to re-target them with Facebook ads. Think of it as one of the ways your website “learns” and gathers insights. The pixel provides a better understanding of how well your Facebook ads are performing and helps define custom audiences to use for your advertising.

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