Las empresas tienen dificultades con Google Ads cuando los clientes no buscan activamente su servicio, la oferta requiere mucha formación o la decisión de compra no es urgente. Google Ads capta la intención. Cuando no existe intención, el rendimiento se ve afectado. Google Ads no crea demanda, sino que la intercepta. Muchas empresas fracasan con Google.
Las empresas obtienen mejores resultados con Google Ads cuando los clientes buscan activamente su servicio, el problema que se resuelve está claro y la intención se puede captar en el momento en que surge la necesidad. Google Ads funciona mejor para captar la demanda, no para crearla. Google Ads llega a las personas cuando ya existe una urgencia. Muchas empresas tienen dificultades
A business should use Google Ads instead of Facebook Ads when customers are actively searching for a solution rather than discovering one. Google Ads captures existing demand, while Facebook Ads create demand. Neither platform is better by default.They serve different stages of intent. Many businesses struggle with paid ads because
Before hiring a paid ads agency, you should ask questions that reveal how they think about systems, measurement, and accountability. The right questions help you understand whether an agency focuses on real outcomes or just activity inside ad platforms. Good agencies explain their process clearly.Weak agencies hide behind tactics. Many
When ads are not performing, the first thing to fix is clarity in the system, not the ads themselves. Most performance issues come from unclear offers, weak pages, broken tracking, or inconsistent follow-up, not from the platform or targeting. Changing ads too early often hides the real problem.Structure should be
You know your ads are working when they produce consistent, measurable outcomes that support business goals, not just activity inside an ad platform. Real performance shows up in leads, conversations, appointments, and revenue, not dashboards alone. Clicks are signals.Outcomes are proof. Many businesses judge success based on impressions, clicks, or