Sending paid traffic to a homepage usually fails because homepages are designed to inform, not convert. They try to speak to everyone at once, which creates confusion instead of action. Paid traffic needs direction.Homepages are built for exploration. When visitors arrive from an ad, they are responding to a specific

A service business should spend enough on ads to generate consistent data, not just occasional leads. In most cases, this means budgeting for learning and optimization before expecting predictable results. Ad budgets fail when they are set based on hope instead of math. Many service businesses underinvest early, then conclude

Online ads become profitable for service businesses when traffic is sent into a system designed to convert attention into leads and leads into revenue. Profit does not come from the ad platform itself. It comes from how well the offer, landing page, tracking, and follow-up work together. Ads do not