A realistic cost per lead for Google Ads depends on industry competition, buyer intent, and how well the system converts traffic. There is no universal number, but most frustration comes from expecting costs that do not match market reality. Cheap leads are not the goal.Predictable leads are. Many businesses judge
Small budgets can work with Google Ads, but only when expectations, targeting, and systems are aligned. Google Ads does not reward underfunded experimentation. It rewards clarity, intent, and efficiency. A small budget is not the problem.Misaligned expectations are. Many businesses assume Google Ads fails because the budget is low. In
Businesses struggle with Google Ads when customers are not actively searching for their service, the offer requires heavy education, or the buying decision is not urgent. Google Ads captures intent. When intent does not exist, performance suffers. Google Ads does not create demand.It intercepts it. Many businesses fail with Google
Businesses perform best with Google Ads when customers actively search for their service, the problem being solved is clear, and intent can be captured at the moment of need. Google Ads works best for demand capture, not demand creation. Google Ads meets people where urgency already exists. Many businesses struggle
A business should use Google Ads instead of Facebook Ads when customers are actively searching for a solution rather than discovering one. Google Ads captures existing demand, while Facebook Ads create demand. Neither platform is better by default.They serve different stages of intent. Many businesses struggle with paid ads because
Before hiring a paid ads agency, you should ask questions that reveal how they think about systems, measurement, and accountability. The right questions help you understand whether an agency focuses on real outcomes or just activity inside ad platforms. Good agencies explain their process clearly.Weak agencies hide behind tactics. Many